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1000 Toys and Treats, Along with Pet Food, to be Distributed by North Shore Animal League America and National Mill Dog Rescue in the Aftermath of the Waldo Canyon Fire

Purina ONE®, KONG® Company and Cesar Millan Foundation’s Daddy’s Emergency Animal Rescue Fund (DEAR) Support the Relief Efforts of Animal Rescue Groups

Press Contacts

Media & Communications Department
Phone: (516) 883-7900, Ext. 482
Mobile: (516) 528-7878

July 4, 2012, Colorado Springs, CO – In support of the relief efforts offered by NSALA and NMDR, beginning (TODAY) Wednesday, July 4th, 1000 KONG Toys and Treats donated by Purina ONE and KONG Company will be distributed at the El Paso County Disaster Recovery Center to pet owners affected by the Waldo Canyon fire. Animals need support too, and whether it is used to play or stuffed with treats, KONG is the perfect toy that will keep pets busy and less stressed during this time of duress.

The Cesar Millan Foundation has also contributed to the emergency relief efforts with a generous donation from its Daddy's Emergency Animal Rescue Fund (DEAR). The DEAR Fund provides assistance for dogs who are victims of emergency circumstances, including natural disasters.

These contributions are essential to the no-kill, non profit animal rescue groups' efforts, allowing NSALA and NMDR to continue to provide services to the thousands of residents with pets who have been affected by this tragedy.

The self-contained Mobile Rescue Unit will continue to be stationed at the El Paso County Disaster Recovery Center at 105 North Spruce St, Colorado Springs.


  • The Mobile Rescue Unit will be available for:
    • Pet Daycare from 9 a.m. – 7 p.m. daily
    • Overnight pet services
    • Pet-Sitting while fire evacuees are meeting with representatives in the El Paso Disaster Recover Center
  • KONG Toys and Treats to be distributed
  • Supplies are also being distributed, including cat and dog food, cat litter and other pet supplies.
  • NSALA and NMDR Rescue Experts will provide Pet Safety Tips as evacuees return to their homes to ensure the safety of their pets.

The Animal League's Emergency and Disaster Rescue Program safely evacuates animals out of harm's way. The team is ready at a moment's notice to help save animals' lives, whether they are responding to national emergencies or natural disasters.

To support this and other rescue efforts please visit or

Media Contact:
Devera Lynn

About North Shore Animal League America
The Animal League has saved more than 1,000,000 lives. As the world's largest no-kill rescue and adoption organization, we understand that a rescue isn't complete until each animal is placed into a loving home. Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare. Our staff and volunteers work tirelessly in the pursuit of our vision of a world where all companion animals find permanent homes to end euthanasia. For more information, visit

About National Mill Dog Rescue
National Mill Dog Rescue pledged to put an end to the cruelty of the commercial dog breeding industry, more commonly known as puppy milling. Through rescue and education, NMDR continues in its life-saving work while enlightening the public about the truth of pet store puppies. NMDR has taken a national approach to their rescue and adoption efforts and they have rescued and placed almost 5,000 mill dogs since their inception in 2007. These dogs are now living as cherished family members across the United States. To learn more, visit

About The Cesar Millan Foundation's DEAR Fund
Created in Daddy's memory, The DEAR Fund (Daddy's Emergency Animal Rescue Fund) provides assistance for dogs who are victims of abuse or violence, man-made disasters (hoarders and puppy mill rescues), and large-scale natural disasters (hurricanes, fires and other natural catastrophes).

About Nestlé Purina PetCare Company
Purina ONE is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestlé S.A. - the world's largest food company.

About KONG Company
KONG Company is the premier global provider of interactive toys and other products for dogs and cats. The company's namesake Classic KONG is widely regarded as the “World's Best Dog Toy” and is recommended by vets, trainers and behaviorists more than any other toy. With a persistent commitment to innovation, the company continues to regularly introduce unique, high-quality dog and cat products. KONG also makes it a top priority to give back to the pet community. Since its beginnings in 1976, KONG has supported animal care organizations around the world. KONG is based in Golden, Colorado. For more information visit or

North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. “Like” us at, follow us at To learn more about animal rescue and welfare, visit

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