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MTV Personality Vinny Guadagnino Joins Animal Shelters and Rescue Organizations Across the Globe for the 19th Annual Pet Adoptathon®

Nearly Half A Million Lives, To Date, Have Been Saved

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Media & Communications Department
Phone: (516) 883-7900, Ext. 482
Mobile: (516) 528-7878
Email: press@animalleague.org

May 15, 2013 (Port Washington, NY) – North Shore Animal League America – Home of the Mutt-i-gree® and the world’s largest no-kill rescue and adoption organization – announced that nearly 3,000 shelters in 50 states, Puerto Rico, the U.S. Virgin Islands and six countries will join together for Pet Adoptathon Month in June.  Vinny Guadagnino, Animal League America Supporter and Host of MTV’s The Show With Vinny, will serve as national spokesperson for this life-saving event sponsored by Purina ONE® brand pet food.

North Shore Animal League America will kick off the event at Pet Adoptathon Headquarters in Port Washington, NY at 9 a.m. on Saturday, June 1st and remain open for 36 straight hours.  Thousands of participating shelters will host weekend Pet Adoptathon events promoting the benefits of shelter pet adoptions and showcasing the many beautiful and healthy animals that are available. Pet Adoptathon activities will run through the month of June nationwide in an effort to raise awareness for shelter animals and save more lives.  Since its inception in 1995, Pet Adoptathon events have taken place all over the world, helping find permanent and loving homes for nearly half a million animals.

“Animal League America and I share a common goal:  to bring awareness to the plight of the shelter pet in our country and show the world that we need to put an end to the amount of innocent animals that are being euthanized each year,” said Guadagnino. “By adopting from your local shelter during the month of June, you too can join the Pet Adoptathon cause and save a life! I made the life-saving choice when I adopted my little pup, Tita, and now it’s your turn!”

Pet Adoptathon promotes the adoption of shelter pets, known as Mutt-i-grees®.  An estimated 5 million - 7 million dogs, cats, puppies and kittens enter United States shelters annually, and tragically 3 - 4 million of these precious animals are euthanized.  Millions of lives can be saved when potential pet parents make the choice to adopt a pet from a shelter or rescue group, instead of purchasing a pet from a pet store. 

Pet Adoptathon is made possible thanks to the support of Presenting Sponsor Purina ONE® and Supporting Sponsor the Mutt-i-grees Curriculum.  For more information on Pet Adoptathon Month or to find a participating shelter near you, please visit www.AnimalLeague.org

About Nestlé Purina PetCare Company
Purina ONE is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestlé S.A. – the world’s largest food company.

About The Mutt-i-grees® Curriculum
The Mutt-i-grees® Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility. Developed by the Yale School of the 21st Century in collaboration with North Shore Animal League America, and graciously funded by the Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees®.

ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. “Like” us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.

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