Cyndi Lauper Joins North Shore Animal League America As National Spokesperson For Its 2012 Tour For Life®
Five Week Cross-Country Mission Will Travel 15,000 Miles To Save Animals’ Lives
Media & Communications Department
Phone: (516) 883-7900, Ext. 482
Mobile: (516) 840-0066
Port Washington, NY, March 13, 2012 – On Wednesday, March 14, 2012, North Shore Animal League America will launch its 12th annual Tour For Life. Throughout the months of March and April, three Animal League Mobile Rescue and Adoption Units, in partnership with Purina ONE®, will travel simultaneously across the country and partner with more than 100 shelter and rescue groups in 33 cities in 16 states to reinforce the importance of adoption and familiarize communities with their local shelters.
Since its inception in 2001, and as the world’s largest mobile pet adoption event, Tour For Life has saved the lives of tens of thousands of animals across the country.
This year’s Tour For Life spokesperson, singer and songwriter Cyndi Lauper talks about the importance of this life-saving event. “I am excited to join Tour For Life and encourage animal lovers to welcome shelter pets, also known as Mutt-i-grees®, into their homes,” said Lauper. “There are so many beautiful and healthy animals in shelters, making the responsible choice an easy one – animal lovers can show their true colors by adopting a pet and saving a life.”
The tour routes will travel nationwide, covering more than 15,000 miles.
The 2012 Tour For Life travels to the following areas:
Thur, March 22
Humane Society of Greater Savannah
Tour For Life is made possible through the generosity of Presenting Sponsor Purina ONE®, and Supporting Sponsors WE tv and the Mutt-i-grees® Curriculum. For more information on Tour For Life, visit www.AnimalLeague.org
About Nestlé Purina PetCare Company
Purina ONE is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestlé S.A. – the world’s largest food company.
About The Mutt-i-grees® Curriculum
The Mutt-i-grees® Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility. Developed by the Yale School of the 21st Century in collaboration with North Shore Animal League America, and graciously funded by the Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees®.
About Cyndi Lauper
A Grammy and Emmy award winning artist with more than 25 sterling years and global record sales in excess of 30 million, Cyndi Lauper has proven that she has the heart and soul to keep her legion of fans compelled by her every creative move. In 2010, she released her 11th studio album, the Grammy nominated Memphis Blues, which sat atop the Billboard Blues Chart for 14 consecutive weeks and is her 5th top 40 album of her career.
2012 is proving to be another amazing period for this career artist as Lauper continues to promote her new live DVD From Memphis with Love, is expected to release her autobiography through Simon & Schuster, is completing work writing the music for the Broadway show "Kinky Boots," and continues her philanthropic work through her foundation, the True Colors Fund.
ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. “Like” us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.