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Celebrity Rescue Rally Set For September 25 As Mutt-i-grees® Mania - A Colossal Pet Adoption Event - Comes To NYC’S Hudson River Park Pier 40

North Shore Animal League America and Fido Friendly Magazine Host Grand Finale Event of the “Get Your Licks on Route 66” Pet Adoption Tour

Press Contacts

Media & Communications Department
Phone: (516) 883-7900, Ext. 482
Mobile: (516) 840-0066
Email: press@animalleague.org

September 15, 2011 (Port Washington, NY) – North Shore Animal League America will have three Mobile Rescue and Adoption Units filled with more than one hundred precious dogs, cats, puppies, and kittens looking for permanent and loving homes as the Celebrity Rescue Rally Pet Adoption Event - Mutt-i-grees® Mania - gets underway on Sunday, September 25 from 12:00Noon – 5:00pm at Hudson River Park Trust, Pier 40 in New York City (353 West St. at W. Houston St.). Animal League spokesperson Beth Stern will be joined by other animal-loving celebrities to raise awareness of pet adoption and the beauty of shelter animals, also known as Mutt-i-grees. Joining the Animal League at Mutt-i-grees Mania will be Sean Casey Animal Rescue, Puppy Love Pet Rescue, In Our Hands Rescue, and Animal Center of Queens. This event is the Grand Finale of the Animal League’s third annual “Get Your Licks on Route 66” Pet Adoption Tour.

Animal-loving celebrities joining Beth Stern include actress and Mutt-i-grees spokesperson Kathryn Erbe, comedian and actress Sandra Bernhard, designer John Bartlett, Tony nominated Broadway actress and singer Orfeh, actor Josh Flitter, model Jen Araki, on-air personality and author Maria Milito, and television host Sara Gore.

By the time it arrives in New York City, the Get Your Licks on Rt. 66 Pet Adoption Tour will have traveled through 17 cities over 3,200 miles, between California and Illinois on historic Rt. 66, to raise awareness of the plight of homeless pets and the vital services that participating animal shelter and rescue partners provide to their communities. The Tour is presented by North Shore Animal League America, the world’s largest no-kill animal rescue and adoption organization, National Mill Dog Rescue and FIDO Friendly Magazine.

The “Get Your Licks on Route 66” Tour is sponsored by North Shore Animal League America, FIDO Friendly Magazine, Protection1 Security Solutions, Animal Radio®, Mutt-i-grees® Movement, and Adopter’s Advantage. To locate a “Get Your Licks on Route 66” pet adoption event, to check for updates, and to track the tour route, visit www.GetYourLicks.org, and for information about FIDO Friendly Magazine, log onto www.fidofriendly.com. To learn more about Mutt-i-grees Mania, visit AnimalLeague.org.

About National Mill Dog Rescue
National Mill Dog Rescue pledged to put an end to the cruelty of the commercial dog breeding industry, more commonly known as puppy milling. Through rescue and education, NMDR continues in its life-saving work while enlightening the public about the truth of pet store puppies. NMDR has taken a national approach to their rescue and adoption efforts and they have rescued and placed almost 5,000 mill dogs since their inception in 2007. These dogs are now living as cherished family members across the United States. To learn more, visit www.milldogrescue.org.

About FIDO Friendly
FIDO Friendly is the Travel & Lifestyle magazine for you and your dog. Now in its 11th year, each bimonthly issue includes hotel, city and state reviews along with editorial on adoption stories, celebrity profiles and health and wellness topics. www.fidofriendly.com.

About Mutt-i-grees® Movement
The Mutt-i-grees® Movement rallies millions of animal lovers to help end animal cruelty. 8–10 million animals enter U.S. shelters annually–and we call these vibrant, healthy and unique shelter animals Mutt-i-grees®. It is estimated that 4 million of these dogs, puppies, cats and kittens are euthanized annually. Through advocacy and innovative education programs, The Mutt-i-grees Movement seeks to create a more sustainable world for animals. To learn more, visit www.animalleague.org/muttigrees.

About Animal Radio®
Animal Radio is the “most-listened-to” animal programming in the U.S.; on 95 AM-FM radio stations including Los Angeles’ KOST 103.5 FM. Animal Radio® also airs twice weekly on XM Satellite Radio Ch. 158 (America's Talk - Sat noon, Sun 5pm EST). Internet savvy folks can listen online anytime by logging onto www.AnimalRadio.com.

About Adopters Advantage
Adopter’s Advantage provides pets adopted by North Shore Animal League America with 30-days complimentary pet health insurance. Animal League supporters that already have a pet in their home can also sign-up for pet insurance, and receive an exclusive 10% lifetime discount at https://www.gopetplan.com/northshore/land_nsala.aspx. Adopter’s Advantage is powered by Pet Plan, which since 2008 has received the highest rating by PetInsuracneReview.com. Learn more at PetInsuranceReview.com.

About Protection 1 Security Solutions
Protection 1, the second largest electronic security company in the United States, provides installation, maintenance, and monitoring of single-family home security systems, business security systems and multifamily security systems. The company's relentless focus on customer service has resulted in the removal of their automated phone attendant, the introduction of the Tech Trackers service and the ability to provide same-day service in most cases. Protection 1 is also the nation's largest provider of wholesale monitoring services, through its CMS division, and the leading provider of multifamily security systems installation, maintenance and monitoring through its Network Multifamily division. Protection 1, which serves over one million customers and employs more than 2,500 people in more than 60 locations across the country, has a 95% Customer Satisfaction rating and an A+ Better Business Bureau Rating. For more information about Protection 1, visit www.Protection1.com.

ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. “Like” us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.

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