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Congratulations to the Winning Students and Schools of the 2012 Mutt-i-grees "America Adopts" PSA Contest

Remaining Schools Participating In National Campaign To Save Animals’ Lives Are Given Second Chance

Press Contacts

Media & Communications Department
Phone: (516) 883-7900, Ext. 363
Mobile: (516) 652-9151
Email: press@animalleague.org

PORT WASHINGTON, NY (January 2, 2013) - This year, schools participated in a nationwide animal life-saving competition by submitting PSA’s (public service announcements) to the 2nd Annual Mutt-i-grees “America Adopts” PSA Contest.  The Grand Prize went to Carrie Palmer Weber Middle School in Port Washington, NY.  As Grand Prize Winners, the school has received a $10,000 educational grant for their PSA “Everybody Needs a Friend”. The check was presented to school representatives by World-Renowned Dog Behavior Specialist Cesar Millan at North Shore Animal League America’s DogCatemy, Mutt-i-grees Rescue Awards Gala on December 17, 2012 in New York City.

Regional winners also each received a $1,500 educational grant at NSALA’s annual Rescue Awards. Those schools included South Side Junior High School in Bee Branch, AR; Fenton Avenue Charter School in Lake View Terrace, CA; and, Little Blue Elementary School in Independence, MO.

The PSA Contest is a nationwide initiative to raise awareness of the availability and desirability of shelter pets, otherwise known as Mutt-i-grees.  Students from across the country submitted creative PSA’s encouraging Americans to adopt from their local shelter or rescue group.  The contest reflects the essence of the Mutt-i-grees Curriculum, a unique approach to teaching children social, emotional and instinctual skills as well as highlighting the individual characteristics and needs of Mutt-i-grees.  The Curriculum was developed by Yale University School of the 21st Century in collaboration with North Shore Animal League America, and funded by the Cesar Millan Foundation.

While the top winners have been announced, there is still time for schools that entered the Contest to have a “Second Chance”.  Just as every Mutt-i-gree deserves a second chance at a happy, new life, thanks to the Mutt-i-grees “America Adopts” Second Chance PSA Contest, every school that submitted a public service announcement to this year’s contest also has a second chance at winning!  The top three will be chosen by popular vote, with the video that gets the most plays winning a $1,500 grant for the school of the students who produced it.  Second and third-place prizes will be $1,000 and $500, respectively.

Everyone is encouraged to help their favorite school win the Mutt-i-grees “America Adopts” Second Chance PSA Contest by voting, which begins Wednesday, January 2 through Wednesday, January 16, 2013.  To view the competing videos and/or to cast a vote, or to view the Grand Prize and Regional Prize Winners visit www.animalleague.org or http://education.muttigrees.org/.

ABOUT THE MUTT-I-GREES CURRICULUM
The Mutt-i-grees Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility. Developed by Yale University School of the 21st Century in collaboration with North Shore Animal League America, and funded by the Cesar Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees. http://education.muttigrees.org/.

ABOUT THE CESAR MILLAN FOUNDATION
Animal activist and world-renowned dog behaviorist Cesar Millan officially established the Cesar Millan Foundation with the mission to create and deliver community humane education programs and promote animal welfare. Since its inception in 2007, the Cesar Millan Foundation has provided grants and materials to hundreds of non-profit animal organizations to support the rescue, rehabilitation, and rehoming of abused and abandoned dogs, donated emergency assistance through the Daddy's Emergency Animal Rescue (DEAR) Fund, and contributed critical funding and professional insight to develop The Mutt-i-grees Curriculum with The Pet Savers Foundation, in collaboration with the Yale University School of the 21st Century. For more information visit www.millanfoundation.org.

ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. “Like” us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.

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