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North Shore Animal League America Launches Public Service Announcement, Featuring Spokesperson and Adopter Beth Stern, On Monday, August 1st - World Mutt-i-grees® Rescue Day

Broadcasters and Social Networkers* are Encouraged to Raise Awareness of the Plight of Homeless Animals, by Airing or Posting the PSA Beginning MONDAY, AUGUST 1st - Helping to End the Senseless Destruction of Shelter Pets

Press Contacts

Media & Communications Department
Phone: (516) 883-7900, Ext. 482
Mobile: (516) 840-0066
Email: press@animalleague.org

Port Washington, NY, July 27, 2011 - North Shore Animal League America - the world's largest no-kill animal rescue and adoption organization - will debut its Public Service Announcement featuring animal advocate and adopter Beth Stern, on Monday, August 1, 2011 for World Mutt-i-grees® Rescue Day.

An estimated 8-10 million animals enter shelters each year - most are healthy, affectionate and beautiful. Tragically, more than half of those animals are euthanized, as they are victims of overpopulated shelters. World Mutt-i-grees Rescue Day recognizes that shelters nationwide have many wonderful animals available; it also recognizes the importance of adopting - not shopping. "Individuals who purchase puppies online or from pet stores need to be educated on the facts that most of these providers are supplied by the cruel puppy mill trade," said Beth Stern.

Broadcasters and Social Networkers are encouraged to air and/or post the PSA* beginning Monday, August 1st - World Mutt-i-grees Rescue Day. In both the 30 and 60 second PSA's, Stern asks animal lovers to help save lives by adopting a pet from a shelter and to join the Mutt-i-grees Movement - a movement that rallies millions of animal lovers to help end animal cruelty.

Beth, who adopted cats Walter and Apple from the Animal League with husband Howard Stern, urges broadcasters and social networkers to participate in this life-saving effort by airing or posting the PSA on World Mutt-i-grees Rescue Day. "Spreading the word and raising awareness can help change the way cat and dog-loving Americans perceive shelter pets - ultimately saving the precious lives of countless animals."

Mutt-i-grees represent shelter pets and their unique qualities, whether they are purebreds or mixed-breeds; puppies, kittens, dogs or cats; large or small; energetic or laid back. While their individuality makes each one of these Mutt-i-grees special, they all share a common need, and that is to find a permanent loving home.

ANIMAL LOVERS CAN HELP SHARE THE MUTT-I-GREES MESSAGE IN THE FOLLOWING WAYS:

1. Download high resolution media, MPEG, Flash and/or MPS files

2. “Like” us on Facebook and “Share” our Mutt-i-grees message at www.facebook.com/theanimalleague

3. Dedicate your Facebook profile image or “Status” to our Mutt-i-grees message for a day, week, or any length of time - using the following status update on your page:
“I changed my profile image to help promote the Animal League’s “World Mutt-i-grees® Rescue Day” and to spread awareness of rescuing and adopting shelter pets. Learn more at www.animalleague.org. Pass it on!”

4. “Follow” us on Twitter and tweet our Mutt-i-grees message at http://twitter.com/animalleague

5. Link to our Mutt-i-grees page www.animalleague.org/muttigrees on your own website

6. Promote the Mutt-i-grees message through email, blogs, and other social networking sites
 

"Pet lovers are incredibly proud of their Mutt-i-grees, and now they can join together communicating, sharing ideas and celebrating their choices," said John Stevenson, President of NSALA. He added, "While NSALA practices a no-kill philosophy, many other shelters are forced to euthanize due to lack of space and resources, resulting in approximately 4 million shelter pets unnecessarily dying each year, which makes shelter adoption the responsible choice."

Adopters of shelter pets are also asked to join World Mutt-i-grees Rescue Day by signing up with the National Mutt-i-grees Registry. All registrants will receive an Official National Mutt-i-grees Registry Certificate.

*BROADCASTERS AND SOCIAL NETWORKERS:

The Mutt-i-grees Initiative was created in 2009 by The Pet Savers Foundation, the development arm of NSALA, to give a voice to the over 50 million mixed-breed dogs in the United States. Now, recognizing all shelter pets, the Initiative has grown into the Mutt-i-grees Movement. This includes an educational component that has rolled out in over 900 schools nationwide called the Mutt-i-grees Curriculum - created in partnership with Yale University's School of the 21 Century, and graciously funded by the Millan Foundation, as well as Mutt-i-grees ACTIVities.

For more information on cat or dog adoption, or to find a local shelter, visit www.AnimalLeague.org. For more information on the Mutt-i-grees Movement, visit www.animalleague.org/muttigrees.

ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. “Like” us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.

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