North Shore Animal League America Completes Largest National Cooperative Mobile Pet Adoption Initiative in History
Tour Traveled Over 17,000 Miles, Saving Over 2,000 Lives
Media & Communications Department
Phone: (516) 883-7900, Ext. 482
Mobile: (516) 528-7878
New York, NY: May 10, 2013 - North Shore Animal League America, in partnership with Purina ONE® brand pet food, will make the final stop of its annual national cooperative life-saving adoption event, Tour For Life®, with a Grand Finale celebration at Times Square Pedestrian Plaza on Friday, May 10 2013 beginning at 11 a.m.
Working with more than 100 shelter and rescue groups in 51 cities in 26 states, these “shelters on wheels” covered over 17,000 miles and helped save the lives of over 2,000 animals across the country through humane education and mobile adoption events.
Since its inception in 2001, and as the world’s largest mobile pet adoption event, Tour For Life’s mission is not only to save as many lives as possible but also to reinforce the importance of adoption and familiarize communities with their local shelters.
“I have been honored to act as spokesperson for this life-saving, national event,” said Tour For Life 2013 Spokesperson, Actress Renée Felice Smith of CBS's NCIS: Los Angeles. “The plight of the shelter pet, also known as a Mutt-i-gree®, is one that I hold close to my heart, and events such as Tour For Life remind us of the unchanging love animals bring to our lives!”
Tour For Life is made possible through the generosity of Presenting Sponsor Purina ONE® and Supporting Sponsor the Mutt-i-grees® Curriculum. For more information on Tour For Life, visit www.AnimalLeague.org.
About Nestlé Purina PetCare Company
Purina ONE is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestlé S.A. – the world’s largest food company.
About The Mutt-i-grees® Curriculum
The Mutt-i-grees® Curriculum is an innovative program that builds on the affinity between children and animals, providing a unique context to teach compassion, empathy and social responsibility. Developed by the Yale School of the 21st Century in collaboration with North Shore Animal League America, and graciously funded by the Millan Foundation, the Curriculum highlights the unique characteristics and desirability of shelter dogs, known as Mutt-i-grees®.
ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America - Home of the Mutt-i-gree® - headquartered in Port Washington, NY, is the largest no-kill animal rescue and adoption organization in the world. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved 1,000,000 animals since its inception. “Like” us at www.Facebook.com/TheAnimalLeague, follow us at www.Twitter.com/AnimalLeague. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.