Promotions benefitting North Shore Animal League America are structured using the guidelines below:
Guaranteed minimum donation of $10,000. If the promotion does not result in $10,000 donation level from part of proceeds, the company is still contractually required to pay the full guaranteed amount.
The donation will vary depending on several factors including:
- Length of promotion
- Use of North Shore Animal League trademarks (e.g. name and logo, etc.)
- Volume of products or services being sold
For all first time partners, Animal League America requires 50 percent of the guaranteed donation or minimum donation within seven days of contract signing.
Cause-related marketing programs that benefit North Shore Animal League America are regulated by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. There regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms. Transparency is mandatory.
If your program is accepted, North Shore Animal League America will work with your company to suggest appropriate disclosure language.
For more information about the BBB Standards (including Standard 19, specifically addressing cause-related marketing promotions), please visit www.give.org/for-charities/How-We-Accredit-Charities/
Contact [email protected]
for questions or more information.