Privacy Policy

/Privacy Policy
Privacy Policy2022-08-23T20:18:41-04:00

Effective Date: August 23, 2022

North Shore Animal League America (NSALA), Inc. (“North Shore Animal League America,” “we,” “us,” or “our”) values your private information and understands the need for security and trust surrounding such information.  We are committed to protecting your privacy, and this privacy policy (“Policy”) is intended to describe our information collection and dissemination practices in connection with our website located at, any other website or service that links to or refers to this Policy (collectively, the “Services”). This Policy applies both to donors and others who visit our Services.

Please review the entire Policy and feel free to contact us using the contact information below if you have any questions.  By using the Services, you consent to the collection, use, and disclosure of your information in accordance with the Policy.


We may collect the following kinds of information when you use the Services:

Information you provide directly to us. For certain activities, such as when you donate to us or shop with us (including via third-party websites or venues with which we partner), register, subscribe to our updates or newsletters, or contact us directly, we may collect some or all of the following types of information:

  • Contact information, such as your full name, email address, phone number, and mailing address;
  • Your username and password;
  • Payment information in connection with your donations or financial transactions;
  • If you choose to apply for a job with North Shore Animal League America, your resume and other information relating to potential employment; and
  • Any other information you choose to provide to us.

We may combine such information with information we may already have about you. If you make a donation in honor of another person, we may also collect certain information about that other person, including their name and mailing address.

Information we collect automatically. We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, device and advertising identifiers, browser type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, information about the links you click, the pages you view, the general manner in which you navigate the Services, and other standard server log information.  We may also collect certain location information when you use our Services, such as your computer’s IP address, your mobile device’s GPS signal, or information about nearby WiFi access points and cell towers.

We and third parties that provide content or functionality on our Services may use cookies, pixel tags, Local Shared Objects, and similar technologies to automatically collect this information. For more information about cookies, pixel tags, Local Shared Objects, and similar technologies, please see the “Cookies” section below.

We may also receive information about you from other sources, including through third-party services and organizations.  For example, we may receive your contact information from other organizations via mailing list exchanges. If you donate to us or purchase items from us via another website or venue with which we partner, we may receive information about you from the third-party website or venue. And if you access third-party services, such as Facebook, Google, LinkedIn or Twitter, from the Services or to share information about your experience on the Services with others, we may collect information from these third-party services.


We generally use the information we collect online to:

  • Provide and improve the Services;
  • Contact you, including for fundraising purposes;
  • Process your donations, including recurring donations;
  • Fulfill your requests for products, services, and information, including processing your payment for items in our shop or registration for our events;
  • Send you promotional materials, including sweepstakes, contests, offers, newsletters, and other promotions;
  • Analyze the use of the Services and user data to understand and improve the Services;
  • Customize the content you see when you use the Services;
  • Evaluate your application for a position of employment at North Shore Animal League America;
  • Prevent potentially prohibited or illegal activities and otherwise in accordance with our Terms of Use; and
  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.


We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

Authorized third-party vendors and service providers. We may share your email and/or mailing address information with third-party vendors and service-providers that help us with specialized services, including billing, payment processing, customer service, email deployment, business analytics, marketing, advertising, performance monitoring, hosting, and data processing. We take steps to prevent these third parties from using your information for any purpose other than the services they are providing.

North Shore Animal League America will not share any information obtained through the NSALA SMS/MMS program with third parties or affiliates for marketing, sales or advertising purposes.

Advertising partners. We may share your information with our sponsors or advertising partners. For instance, if you respond to a particular offer from our sponsors or advertising partners, we may report to them that you responded to a particular offer and provide them with your information that is necessary for them to fulfill the offer that you responded to.

Mailing list rentals and exchanges. We may share your name and mailing address information with other organizations for those organizations to send direct mail fundraising or to sell products or services via direct mail.

Corporate affiliates. We may share your information with our corporate affiliates that are subject to this Policy.

Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.

Legal purposes. We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, health, safety, and security of North Shore Animal League America, our affiliates, users, or the public.

With your consent or at your direction. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent or direction.

If you access third-party services, such as Facebook, Google, LinkedIn, or Twitter, from the Services or to share information about your experience on the Services with others, these third-party services may be able to collect information about you, including information about your activity on the Services, and they may notify your connections on the third-party services about your use of the Services, in accordance with their own privacy policies.


We use reasonable measures to help protect information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.  You should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure.  Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.


You may opt out of our email newsletters by clicking the “unsubscribe” at the bottom of each newsletter and following the subsequent instructions. Registered users can also unsubscribe from email communications by logging into their accounts, and you may also opt out of all email communications from North Shore Animal League America by contacting us using the contact information below. You may also opt out of our sharing your information with other organizations for mailing list exchange purposes by contacting us using the contact information below.

Many direct mail fundraisers and other companies suppress names and mailing addresses on the Data & Marketing Association’s (“DMA”) DMAChoice program. The DMA is now part of the Association of National Advertisers. For more information about the DMAChoice program, please visit the DMA Choice website.

You may be able to refuse or disable cookies by adjusting your web browser settings.  Because each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section).  Please note that you may need to take additional steps to refuse or disable Local Shared Objects and similar technologies.  For example, Local Shared Objects can be controlled through the instructions on Adobe’s Setting Manager page.  If you choose to refuse, disable, or delete these technologies, some of the functionality of the Services may no longer be available to you.

To the extent required by applicable law, you may have a right of access, modification, or deletion of your information. Where applicable, you can exercise these rights by contacting us using the contact information below.

California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes in the preceding calendar year. California residents may submit such requests using the contact information below.


Some of the Services may contain links to content maintained by third parties that we do not control.  We allow third parties, including business partners, advertising networks, and other advertising service providers, to collect information about your online activities through cookies, pixels, local storage, and other technologies. These third parties may use this information to display advertisements on our Services and elsewhere online tailored to your interests, preferences, and characteristics.  We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Policy.

Some third parties collect information about users of our Services to provide interest-based advertising on our Services and elsewhere, including across browsers and devices.  These third parties may use the information they collect on our Services to make predictions about your interests in order to provide you ads (from us and other companies) across the Internet.  Some of these third parties may participate in an industry organization that gives users the opportunity to opt out of receiving ads that are tailored based on your online activities.  Due to differences between using apps and websites on mobile devices, you may need to take additional steps to disable targeted ad technologies in mobile apps.  Many mobile devices allow you to opt out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device.  For more information, please check your mobile settings.

To opt out of interest-based advertising across browsers and devices from companies that participate in the Digital Advertising Alliance or Network Advertising Initiative opt-out programs, please visit their respective websites.  You may also be able to opt out of interest-based advertising through the settings within the mobile app or your mobile device, but your opt-out choice may apply only to the browser or device you are using when you opt out, so you should opt out on each of your browsers and devices if you want to disable all cross-device linking for interest-based advertising.  If you opt out, you will still receive ads but they may not be as relevant to you and your interests, and your experience on our Services may be degraded.

Do-Not-Track Signals and Similar Mechanisms. Some web browsers transmit “do-not-track” signals to websites. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.


Cookies are small bits of information that are stored by your computer’s web browser.  Pixel tags are very small images or small pieces of data embedded in images, also known as “web beacons” or “clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device.  Local Shared Objects (sometimes referred to as “Flash Cookies”) are similar to standard cookies except that they can be larger and are downloaded to a computer or mobile device by the Adobe Flash media player. To find out more above cookies, including how to see what cookies have been set and how to manage and delete them, visit or

We use cookies, Local Shared Objects, and similar technologies for technical reasons to enable the efficient operation of the Services, to enhance the ease of use of the Services, to display advertisements on our Services and elsewhere online, and to gather statistics on how you use our Services. By using the Services, you consent to our use of cookies and similar technologies. You may opt out of cookies and similar technologies in accordance with the “Your Choices” section above, but please understand that certain functionalities on the Services may no longer function for you if you choose to do so.


We maintain information in the United States of America and in accordance with the laws of the United States, which may not provide the same level of protection as the laws in your jurisdiction.  By using the Services and providing us with information, you understand and agree that your information may be transferred to and stored on servers located outside your resident jurisdiction and, to the extent you are a resident of a country other than the United States, that you consent to the transfer of such data to the United States for processing by us in accordance with this Policy.


We do not knowingly collect any personal information from children under the age of 13 without parental consent, unless permitted by law.  If we learn that a child under the age of 13 has provided us with personal information, we will delete it in accordance with applicable law.


We may update this Policy from time to time. When we update the Policy, we will revise the “Effective Date” date above and post the new Privacy Policy.  We recommend that you review the Privacy Policy each time you visit the Services to stay informed of our privacy practices.


If you have any questions about this Policy or our practices, please contact us at [email protected] or at:

North Shore Animal League America
16 Lewyt Street
Port Washington, New York 11050
(516) 883-7575