With Purina as sponsor, completes first Tour for Life®. A single mobile unit travels “From the Golden Gate to the Empire State,” saving more than 200 animals. Purina also becomes the sponsor of our Global Pet Adoptathon®.
Name changes to North Shore Animal League America, Inc., reflecting growing national scope of programs.
Uses new Mobile Adoption Unit. to pioneer two off-site adoption programs: Mobile Adoption Program (MAP), which transports our pets to high-traffic areas, leading to countless adoptions; and Cooperative Adoption Program (CAP), through which we share our mobile units with small rescue groups and shelter partners, saving even more lives.
Establishes monthly donation Pet Sponsorship Program, providing ongoing care for special-needs animals.
Conducts first annual Pet Adoptathon®, saving 525 lives. Today it is the Global Pet Adoptathon®, reaching around the world and saving tens of thousands.
Develops Seniors for Seniors® Program, which enables senior citizens to adopt well-matched senior pets, with some veterinary costs covered.
Introduces SpayUSA®, the first and largest nationwide network providing referral and information about affordable spay/neuter services.
J. John Stevenson becomes President.
Launches The Pet Savers® Foundation with a revolutionary cooperative advertising program supporting local advertising and providing advertising grants for small shelters to encourage adoptions. First such ad campaign in the country.
Celebrates grand opening of new Adoption Center and Alex Lewyt Veterinary Medical Center.